From Indies First:
Indies First returns Small Business Saturday (last Saturdays in November), when authors will again be handselling at their favorite independents.
Indies First is the brainchild of Sherman Alexie, who asked his fellow authors to "be a superhero for independent bookstores [and] spend an amazing day hand-selling books at [their] local bookstore." He also urged authors to make an indie bookstore "buy" button the first choice on their websites. The inaugural Indies First event was held on Small Business Saturday 2013, when thousands of authors volunteered as guest booksellers at their local independent bookstores.